Profile

Since graduating in 1998 with an Honours Degree in Visual Communications from the National College of Art and Design, I have had the pleasure of working with clients who recognise the role creativity plays in building brand affinity. 

From my experience, Irish and international companies that connect with audiences through compelling creative work set themselves apart from competitors. Over the years, my graphic design, art direction and brand development skills have helped startups, multinationals and everything in between make their presence more memorable.

Whether it’s creating new brand identities, innovative marketing collateral, bespoke packaging or environmental design, the results have inspired my clients to stay on the creative path to achieve their goals and have led to many rewarding business relationships.

My Approach

Beautiful, effective design is my philosophy. Every project I undertake is an opportunity to get great results for the client. With that in mind, every detail informs the design process so a focused creative strategy always comes first. By working directly with the client, I gain insights that help me identify what that business wants to achieve, the intended audience, what makes the brand unique and the best creative solution that will get the job done.

Taking pride in my work drives me to deliver remarkable results from concept to completion whether it is print, web or motion graphics. In doing so, I regularly manage the creative process and liaise with professional photographers, printers, programmers and copywriters where necessary to ensure every element works in harmony to create a positive brand image.

Services

• Brand Strategy
• Naming
• Visual Identity
• Brand Building
• Packaging 
  
• Environmental Design
• Art Direction
• Web Design